Much of the clothes we wear started their journey to us beginning in dirt and soil, cotton is an environmentally demanding resource- it has a seriously high water consumption rate more than any other crop. Traditional cotton uses high levels of pesticides which impact upon our environment. According to an article in projectcece “ It takes a whole 2,700 litres of water to make a single cotton t-shirt” - a single t shirt, the idea just sounds unbelievable.
I’ll admit that before I started Bello and Bonita I had no idea the impact fast fashion has on our environment, I brought a lot of cheap fast fashion goods from popular shops and value for money was the biggest deciding factor for me. Now I know that when you buy cheap it becomes more expensive because clothes cheaply made simply do not last but more importantly I found out that the fashion industry is an extremely wasteful one when done the fast way and it really is having a detrimental impact on our world and it’s simply not worth it.
As we slowly move away from fast fashion goods I find myself taking more time to look at the fabrics we wear and how they feel on our skin, with all my children having eczema the materials I like are durable but soft, high quality and breathable and made sustainably so that when I’m done I can pass the garments on knowing that despite the countless washes the materials have had they’ll remain looking as good as new, one of the many perks of high quality organic materials.
Organic cottons not only look better they feel it too, delicate skin requires durable but delicate fabrics and if it’s GOTS certified then we know globally it adheres to organic cotton criteria to the highest global standard.
But what exactly does it mean for cotton to be considered organic?
Grown without harmful chemicals
Produces less CO2 than conventional cotton
Because its processed naturally, it provides natural benefits, such as being hypoallergenic, regulating body temperature and absorbing moisture.
Kind to environment but also to skin
Usually fair trade protecting farmers and their workers so ethically made
Next time you go clothes shopping have a look at the labels to see whether the cotton used was organic, have a feel of the material, organic cotton feels much softer to the touch, or have a look at some of the organic cotton items we currently hold.
As we become more aware of how and where our clothes are made we appreciate them that bit more and are more inclined to practice sustainability by passing garments to others when they no longer fit ; when things progress and there is an awakening of sorts, we hope slow fashion will become the norm.